WHITEPAPER
The Credit Card Pull: How to Attract the Next Generation of Members
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Strengthen and expand your credit card program
Elan's turnkey credit card program delivers a solution that removes costs, reduces risks, and improves the member experience. We know it's about more than a card — it’s about developing loyalty and value for your members.
The benefits of partnering with Elan
We work with each credit union to develop a strategy that maximizes growth. Elan funds all aspects of the card program and covers compliance to reduce administrative burdens.
As an Elan partner, we'll work in tandem to:
- Minimize risk and reduce expenses
- Develop growth solutions
- Provide the latest technology
- Build enterprise benefits
- Offer an exceptional cardmember experience
- Streamline marketing and employee training
Becoming an Elan partner allows your team to focus on what they do best — building member relationships.
Get in touch
If you are interested in learning how Elan can help your credit union grow, we'd love to hear from you.
“We took a major turn two years ago when we sold our credit card portfolio to Elan and transitioned all the credit card issuance and servicing to Elan. This is their area of expertise, and we felt they could provide members with a better suite of products, fraud mitigation tools and communication tools.
There’s also huge efficiency with our card product. We got into member business lending this year, and Elan already had four different business credit cards available in the market. All we had to do is put our name on those cards. If we’d been working in-house with a card processor, it might have taken us a year to deploy. Instead, it was ready in two weeks.”
— David Brand, SVP, Lending Operations Sharonview Federal Credit Union
Impact is what inspires us
At Elan, we understand that supporting our partners goes beyond credit card servicing. In 2022, Elan donated $720,000 on behalf of our credit union partners to nonprofits in their local communities through our charitable giving program.
1,300 partnerships and counting
Elan has been a leader in the credit card industry for over 50 years because of our commitment to our partners, dedication to innovation, and comprehensive product suite. Our approach drives high consumer engagement through products, benefits, and cardmember support. Learn why financial institutions continue to choose Elan.
Card options to meet the needs of every member
Elan's robust consumer and business product suites are designed for members across the entire credit score spectrum with high value rewards, extended introductory rates, competitive APRs, and digital servicing tools.
Industry research and community commitment
Building credit card and financial industry knowledge is important to us. We are dedicated to research development, thought leadership, and resources that promote shared learning.
Elan takes an active role in giving back to the communities we serve through volunteering, sponsorships, and donations. You can also find us at industry events throughout the year.
Explore more in our resource library and news and community updates.
PRESS RELEASE
Elan Donates $75,000 to Celebrate Credit Union Day
Five, $15,000 gifts, were made on behalf of five credit union partners to celebrate the role and impact of credit unions in their communities.
ARTICLE
Podcast: Market Trends, Credit Cards, and Merchant Solutions
Matt Good recently appeared on the CUInsight Network podcast to discuss what’s happening in the payments industry, challenges credit unions are facing, and solutions to consider.