The Power of an Issuing Partner Video Transcript

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From product and reward options to fraud protection and innovation

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Footage transitions in of woman on couch, using her phone. 
Three icons animate on-screen.

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cardmembers today expect more

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Footage transitions into Elan logo, text animates on-screen along with voiceover
“Cardmembers today expect more.”

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and credit unions can deliver, but for a cost that continues to rise.

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Scene transitions into an illustration of two people holding a credit card. 
Scene zooms out to them standing atop a dollar sign, an arrow animates moving upwards. 

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The investment in digital technology alone has increased 254% over the last three years.

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Scene changes into a bar graph. Title reads “Digital investment growth for financial
institutions: Per $1 billion in assets” Bar graph shows growth from 2021, 2022, to 2023.

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Add that to competitors, fraud, CECL requirements, write-offs, marketing and staffing.
It can be a challenge for financial leaders and can decrease profitability.

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Footage animates on of man walking up a flight of stairs. Words animate on-screen along
with the voiceover, “Competitors”, “Fraud”, “CECL requirements”, “Write-offs”, “Marketing”, “Staffing”

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Deciding whether to invest in an internal credit card program or seek an alternative 
issuing solution is a significant decision.

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Blue line animates from bottom of screen, branching into two directions as text 
animates on from left of screen, and right of screen along with voiceover, “Credit card 
internal program” and “Credit card turnkey issuing situation”.

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How will it impact and benefit cardmembers? What changes will employees face? Does this 
change support long-term strategies?

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Line animates throughout the screen as text animates on-screen along with the voiceover, 
“How will it impact and benefit cardmembers?”. “What changes will employees face?”, “Does 
this change support long-term strategies?”

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An issuing partnership provides expertise, scale, and investment to grow the program and 
earn income.

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Footage animates on screen of a group of businesspeople interacting and shaking hands.

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It lowers risk for the credit union. It lowers expenses, creating efficiencies, removes 
loss provision requirements and gives valuable time back to employees

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Scene transitions to blue line animating down, text animates on-screen along with voiceover
and a checkbox, “Lowers risk”, “Lowers expenses”, “Removes loss provision requirements”, 
“Gives valuable time back to employees”

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to help members with exceptional personalized support.

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Footage animates on-screen of a businessman shaking hands with another across a desk.

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Most importantly, a stronger program engages members and helps build loyalty to your institution.

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Line animates down screen as a bar graph comes onto the screen, with stars above the bars. 
Text animates on-screen “Engages members”, bars animate off-screen as stars are filled blue, 
text animates on-screen “Helps build loyalty”.

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As a leading provider of credit card solutions, Elan focuses on the individual needs 
of the credit union,

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Elan logo animates on-screen, and transitions to the left as text animates on-screen along 
with the voiceover, “Elan focuses on the individual needs of the credit union”

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Our turnkey credit card program with state-of-the-art technology and digital capabilities, 
high value card products with attractive rewards,

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Illustration of key entering a lock animates on screen, zooming out and becoming part of a
computer monitor. Computer monitor transforms into illustration with cell-phone and credit card.
Text animates on-screen along with voiceover, “State-of-the-art technology”, “Digital 
capabilities”, “High-value card products with attractive rewards”

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robust fraud prevention programs, comprehensive compliance and regulatory management, and 
credit risk management.

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Footage animates on-screen of man wearing a headset working at a call center. Text animates
on screen along with voiceover, “Robust fraud prevention programs”, “Compliance and 
regulatory management”, “Credit risk management”

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All so credit unions can focus on serving members more effectively.

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Footage animates on of banker showing paperwork to clients, text animates on-screen along
with voiceover “Serving members more effectively”

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Elan Credit Card is a partner to 1,200 financial institutions servicing over 3.5 million 
card members in all 50 states.

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Outline of the continental United States along with Alaska and Hawaii animate on-screen. 
Text animates on-screen along with voiceover,”1,200 financial institutions”, “3.5 million 
cardmembers”, “In all 50 states”

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Our 99.3% partner renewal rate reflects how valuable our program is to our partners and their cardmembers.

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Circle animates on middle of screen, text animates along with voiceover “99.3% renewal rate”,
circle then fills in and a dollar sign animates within the circle.

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Learn more about how Elan can support your credit union today.

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Footage animates on a businesswoman during a meeting.

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Elan Credit Card logo animates on-screen along with cupartnership.com below.