(DESCRIPTION) 
A street sign appears in front of an office building.

Onscreen text reads:	
OUTSOURCE VS. INHOUSE

(SPEECH) 
When it comes to outsourcing versus inhouse credit card programs, there's a lot to consider. 

(DESCRIPTION)
As the woman speaks, her words appear onscreen with the office building in the background.

(SPEECH) 
today, cardmembers expect more: more value out of rewards and seamless digital capabilities. Both come at 
a cost to card issuers, from fraud costs and collections to disputes, processing costs, rewards programs, and 
network dues. 

(DESCRIPTION)
Words and phrases appear around a dollar sign.

Onscreen text reads: 
fraud
collections
disputes
processing costs
risk management
rewards program management
third-party providers
network dues
loss trends

(SPEECH) 
Card issuers must evaluate between investing in an inhouse program or exploring an outsourced solution. 

(DESCRIPTION)
An animated scale appears, balancing the text "investing in an inhouse program" and "exploring an 
outsourced solution" on either side.

(SPEECH) 
It's important to evaluate the risk of managing a credit card program because delinquencies have been rising 
since 2014.

(DESCRIPTION)
A graph appears with rising percentages on the left side and the years 2014-2020 on the bottom. Orange dots 
representing the CU NCL % appear across the graph, rising from just over 1.5% in 2014 to around 2.5% in 
2020. Text appears below the graph.

Onscreen text reads:	
Net Credit Card Chargeoffs / Average Credit Card Loans has been steadily rising for credit unions since 2014.

(DESCRIPTION)
As the speaker continues, her words appear onscreen.

(SPEECH) 
Can an insourced credit card program provide the right product set, offer rewards with significant value, and 
deliver a competitive advantage, while marketing rewards and non-rewards cards?

More text appears onscreen: 
evaluate offering digital capabilities
There is an increased demand from customers to manage financial products across multiple digital channels.

(SPEECH) 
It's also important to consider the need to provide the digital capabilities consumers demand. 79% of all 
consumers believe a complete digital experience is important when selecting a financial institution, with a 
growing expectation for digital services among younger adults.

(DESCRIPTION)
Colorful bubbles depicting percentages appear beneath the "evaluate offering digital capabilities" header. 
Text appears at the bottom of the screen.

Onscreen text reads:	
Percentage of consumers who expect digital services.
Source: Credit Union Times, 2020

(DESCRIPTION)
A bubble representing people ages 18-34 and 45-54 reads "84%." A green layer wraps around 84% of the 
outside of the bubble. A partially orange bubble representing people ages 35-44 reads "90%," and a partially 
blue bubble representing people ages 54-64 reads "72%." The final bubble representing people ages 65+ 
reads "66%" and is partially wrapped in a purple layer. The image fades away as the speaker continues.

(SPEECH) 
From opening accounts to making payments and applying for loans, digital expectations are growing every 
day. To meet these needs, inhouse solutions must invest heavily in technology to remain competitive.

Text appears onscreen:
Can an inhouse program: provide digital servicing and account acquisition? invest heavily in technology to 
become and remain competitive?

(SPEECH) 
Now, consider the advantages of an outsourced solution.

Text appears at the top of the screen:
evaluate an outsourced solution
An outsourced program can: 

(DESCRIPTION)
An icon of a credit card appears in a box with text beneath it.

Onscreen text reads:	
Maintain a competitive credit card program long term
(DESCRIPTION)
An icon of a portable device with a Wi-fi symbol appears in a box above text.

Onscreen text reads:	
Invest in digital capabilities that meet current expectations

(DESCRIPTION)
An icon of a closed padlock appears in a box with text beneath it.

Onscreen text reads:
provide resources to manage program credit and fraud risk

(SPEECH) 
They can provide a competitive credit card program for the long term with the digital capabilities needed to 
meet customer's expectations and the resources needed to manage program credit and assume fraud risk. 

(DESCRIPTION)
The icons fade away, and the boxes they were in come together to form a design over the Elan logo. Text 
appears above it.

Onscreen text reads:
an outsourced solution Elan CREDIT CARD

(SPEECH) 
As a leading provider of outsourced credit card solutions, Elan focuses on the individual needs of the credit 
union, allowing them to leverage our expertise, scale, and investments. 

(DESCRIPTION)
An image of a credit card in front of a computer screen appears, followed by an image of a wrapped gift. A 
closed padlock appears, followed by a set of gears.

(SPEECH) 
Elan provides a holistic credit card program with state-of-the-art technology and digital capabilities, high-
value card products with attractive rewards, robust fraud prevention programs, comprehensive compliance 
and regulatory management, and credit risk management - all so credit unions can focus on serving 
members more effectively. For more information, visit the CU partnership website.

Onscreen text reads:	
For more information, visit cupartnership.com