(SPEECH)
Music

(DESCRIPTION)
Logo animation

(SPEECH)
Tennessee Valley Federal Credit Union has been in a strategic alliance with Elan since 2012. 
Tennessee Valley is headquartered in Chattanooga, Tennessee. And we currently have 15 
branches and we have two branches that will be opening in the near future. So as we looked 
into the future, we saw that the partnership with Elan would be one that would be beneficial to 
our members, and through the continued growth opportunities of those branches. We decided 
that to continue that alliance would be in our best interest. So we just recently renewed the 
contract to 2020.

(DESCRIPTION)
Donna Alley Myers, VP, Consumer and Indirect Lending, 
speaking from a conference room
transitions of various views of the outside of Tennessee Valley Federal Credit Union panning 
back inside to the lobby and other areas with the company logo.
Associates speaking to members and back to Donna Alley Myers speaking both from the 
conference room and to members around the credit union offices. 

(SPEECH)
Our corporate motto is to live the life you love. We try to wrap that motto around every member 
experience at the credit union. More often than not, our members need a robust credit card to 
help them live that life. We believe Elan's credit cards hit that mark.

(DESCRIPTION)
Gordon Rowe, Retail Operations Director, 
Speaking from his computer at his desk
On the phone at the teller desk
A teller speaking to a member about the credit card
Back to Gordon Rowe speaking from his desk

(SPEECH)
Since the 2012 launch with Elan, we've seen 11,000 new accounts open for a total of 19,000 
accounts with 43 million in outstanding loan balances. That represents a 75% increase over our 
previous card issuer. So our members are becoming more invested in Tennessee Valley 
through this product. Reaching out to all of the branch employees can be challenging and 
difficult at times but Elan provides the client resource center that is most helpful. The client 
Resource Center offers training and offers marketing offers reporting, and it also offers servicing 
functions.


(DESCRIPTION)
Donna Alley Myers, VP, Consumer and Indirect Lending
Speaking to a member from her desk then from a conference room
transitions to a close up of a marketing brochure then back to a teller speaking to an inquiring 
member. 
Back to her speaking from a conference room then to Mr. Rowe speaking to an associate at the 
teller desk
Two associates viewing the various capabilities of the Client Resource Center from behind a 
desk with zoom in's to the computer screen. 

(SPEECH)
Tennessee Valley Federal Credit Union creates goals for their staff and those goals include 
credit cards. Senior management strongly encourages our staff to use the client Resource 
Center for the additional training they receive from it. And of course, the incentives really allow 
the staff to get motivated and excited about reaching credit card goals.

(DESCRIPTION)
Fabiola Ortiz, Retail Operations Director
Speaking from a conference room
View from credit union lobby over the shoulder of an associate at a computer viewing the Credit 
Resource Center
Another associate at a computer looking at information with Donna Alley Myers
Zoom in of computer with employee promotions
Transitions to a happy associate

(SPEECH)
We've seen a 45% increase in our account since we started participating in the direct mail 
campaign. With these direct mail programs. The effort on the credit unions part is very minimal. 
The campaigns are so professionally done as is all of the marketing campaigns they put out by 
Elan. So there's very little effort required on the part of the staff.

(DESCRIPTION)
Donna Alley Myers, VP, Consumer and Indirect Lending
Speaking from a conference room
transitions to various shots of the direct mail marketing brochures
Back to conference room
Shot of Gordon Rowe walking through the credit union talking to or greeting associates. 

(SPEECH)
The success of the credit card program here at Tennessee Valley is really just based on their 
support from the top down. Senior Staff buys into it, the rest of the managers buy into it and in 
return, employees are buying into it and they're all excited to offer our members a quality 
product.

(DESCRIPTION)
Fabiola Ortiz, Retail Operations Director
Speaking from behind a desk to another associate
Credit Union associate viewing computer
Teller talking to a member about a current promotion over a marketing brochure

(SPEECH)
We believe that Elon offers a quality credit card product that adds value to our members 
experience. 

(DESCRIPTION)
Gordon Rowe, Retail Operations Director, 
Speaking from a conference room or office. 

(SPEECH)
Music to fade out

(DESCRIPTION)
Logo animation to ending