Partnership
“Some credit unions, after determining that they lack the resources and expertise to effectively differentiate their card products, have partnered their credit card portfolios. This partnership phenomenon has been building for the past few years.” – Callahan & Associates, Inc.
Over the past 30 years of serving Credit Unions, we have learned that an underperforming credit card program is not only costly, risky and a drain on precious resources, it also leaves you vulnerable by exposing your members to a major card issuer that works hard to aggressively cross-sell core banking products to them.
Why Partner?
Today more and more credit unions today are making the decision to partner in order to:
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Increase Profitability
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Better Serve Members
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Increase Competitiveness
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Avoid Risk
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Focus on Core Strengths
What should your credit union do about your credit card portfolio?
Your Choices...
- One popular solution for many Credit Unions to counter these conditions is to hang in, try some new tactics and see what happens. While this may work for some credit unions, you need to consider the time, resources and investments that will be required... all for an uncertain payoff.
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Another is to sell your existing accounts and enter into a long term partnership with the leader currently serving over 150 of your fellow credit unions. The partner that has been delivering superior credit card solutions since 1977. The partner with core values and dedication to Member service that mirror your own.
The Credit Union-Friendly solution today is Partnership... Partnership with Elan.