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96% of existing clients surveyed feel that Elan provides marketing programs that are effective and very useful in driving account growth.

Grow Your Portfolio

Elan works directly with credit union clients to deploy best practices that will drive penetration into our partner's membership base and then uses advanced lifecycle marketing tools to ensure loyalty and usage.

Direct Mail Acquisition Marketing:

Elan leverages its state of the art database to integrate member and credit information and make the right offer to your members. Targeting models predict response rates, risk and the likelihood that a potential member prefers reward or non-rewards credit card products. Elan direct mail programs are an easy way to increase your new accounts with FREE personalized mailings that generate response rates that consistently exceed industry average.

Branch Promotions:

Elan provides turnkey branch promotions that include exciting sweepstakes, additional prizes and gift card incentives for cross-sale performance. Elan provides easy enrollment into these quarterly promotions along with new account tracking.

Specially-Priced Employee Cards:

What better way to sell a card than to have one in your wallet? Employees at our credit union partners can apply for a special card available only to them with preferred rates and great rewards.

Existing Cardmember Marketing:

Engaged members are more loyal and generate more revenue. Elan actively employs a data driven, lifecycle approach to manage account performance. Account treatments are segmented by lifecycle and member behavior to ensure that your members are getting the right offer for them at the right time.

Ongoing Marketing Planning and Support:

Elan provides ongoing marketing planning as well as regular reviews of portfolio performance and account growth. We work collaboratively with our partners to identify opportunities for member penetration and account profitability.

What our credit union partners are saying.

  • “Elan takes a very professional approach to managing and growing the portfolio. They are very proactive in the marketing that they offer.”
  • “The marketing programs are predesigned and tested. Elan knows what the response will be and the quality of the response from direct mail programs.”
  • “Elan invited us to take part in a pilot program to do direct mail to non-members of our credit union. This campaign added over three-hundred members to our credit union.”